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Our Insights
Our Insights hub brings together strategic thinking and hands-on experience from across our team. Here, we share practical perspectives on SEO, paid media, web development, analytics, conversion optimization, and more. Grounded in real client work and real results. Whether you’re shaping strategy or executing day to day, you’ll find clear, actionable ideas to help you make smarter decisions
The Role of Forums and Community Content in AI-Driven Discovery
As AI-driven search experiences become more common, many marketing teams are noticing a shift they cannot easily explain.
Marcel Digital Named an Umbraco Contributing Partner
We’re excited to share that Marcel Digital has been officially recognized as a 2025 Umbraco Contributing Partner! This honor reflects our commitment to delivering strong digital solutions with Umbraco CMS while also supporting the global Umbraco community.
Designing Compliant, User-Centered .NET Patient Portals for Discoverability
Healthcare organizations must balance patient expectations for digital convenience with strict data privacy and accessibility requirements. A secure, intuitive patient portal serves as both a digital entry point and a long-term engagement tool for patients and providers alike.
Modernizing Legacy Nonprofit Portals for AI Visibility and Scalable Impact
Legacy nonprofit portals often reflect years of mission-driven work and strategic growth, but the fast-moving evolution of search engines and AI-driven platforms presents new challenges.
ChatGPT Search Ads Are Coming: Here’s How We’re Preparing
This blog outlines how paid search is changing and how we’re preparing for ChatGPT Search Ads as that future takes shape.
Bridging Product, Content, and SEO/AEO to Unlock Measurable Growth
Many growth-stage SaaS teams are moving fast, but speed alone does not guarantee impact.
How to Link Website Behavior to Revenue with SEO, AEO, and Clean Attribution
Getting in front of your audience is one thing; proving that visibility leads to outcomes is what matters.
How Enterprise Teams Build AI-Optimized Web Infrastructure Without Growing Dev Headcount
Enterprise marketing and technology leaders face a modern paradox: the pressure to evolve digital infrastructure for AI-powered search and user expectations without increasing development headcount.
Building Cohesive Digital Strategies Across Internal Teams
Associations often manage digital strategy across multiple internal teams, external partners, and legacy systems.
2026 Digital Marketing Predictions: AEO, Privacy-First Growth, and the Rise of LLM Ads
Explore Marcel Digital’s 2026 digital marketing predictions, including the rise of AEO, privacy-first growth, LLM-powered ads, advanced CRO, and evolving measurement strategies.
Spreading Holiday Cheer: Marcel Digital Volunteers with Rush’s Adopt-a-Family Program
The Marcel team members participated in Rush University Medical Center’s Adopt-a-Family program to support a local family during the holiday season.
How Healthcare Associations Can Use Schema and FAQ Strategies to Improve Search Visibility
Schema markup and a strategic FAQPage approach help ensure your content is understood by search engines and AI tools, increasing your presence in rich results, voice assistants, and AI generated answers.
Marcel Digital Gives Back with StreetWise
This year, our team once again had the opportunity to volunteer with StreetWise, a nonprofit organization dedicated to empowering individuals experiencing homelessness or economic hardship through employment, advocacy, and support services.
