If you work in the digital marketplace, you've undoubtedly heard a lot about Google Analytics 360. Formerly called Google Analytics Premium, this suite of online marketing analysis tools has been completely revamped, adding four new tools and two completely rewritten ones. Launched in March 2016, Google Analytics 360 is designed to deliver end-to-end solutions for both marketers and advertisers and provide a one-stop set of tools for evaluating digital marketing campaigns and website interaction.
However, this new Google package is not free. Unlike the free Google Analytics version, this suite of tools carries a substantial annual fee, leading many to question whether it is worth the money. We say yes...and here's why.
Benefits Of Google Analytics 360
There are a myriad of business advantages to using Google Analytics 360. Among the most significant are...
Google's free Analytics tool is the most widely used website analytics tool in the world. Almost every website owner or manager, from dabbler to CEO, has looked at this tool at least briefly. However, there is no live support for the free tool, and finding the answer you need amid the pages and pages of help notes can be frustrating at best.
With Google Analytics 360, you get designated support and someone to call 24/7 when you don't understand what you are seeing in your reports or when you can seem to get a tool to work the way you think it ought to work. In addition, with Analytics 360, you get guaranteed performance via a service level agreement (SLA). You are also assigned an implementation specialist to help make sure that you get started properly with Google Analytics 360.
Another prime benefit of Google Analytics 360 is the many integrations it supports. This suite of tools is designed to work seamlessly with a variety of Google and non-Google applications. Just a few of those that Google Analytics 360 works hand-in-hand with include...
- Google Ads
- Search Ads
- Surveys 360
- Optimize 360
- Data Studio
- BigQuery - Google Analytics 360 has a built-in interface to BigQuery, Google's cloud data warehouse.
Check it out...