Businesses can now claim a verified profile inside ChatGPT, and we recommend doing it soon. On November 11, OpenAI launched Business Hub at chatgpt.com/business-hub, currently in beta, so companies can control how they are represented when people ask ChatGPT about them or their category.
A verified profile earns a blue check and lets you manage your core details, products, prices and availability directly. You also get aggregated stats on how often ChatGPT mentions you, how many clicks reach your site, and which topics led people there.
With ChatGPT now at roughly 1.2 billion weekly users, it is fast becoming a primary location where B2B buyers start their research. If you don't shape your profile, ChatGPT will piece one together from whatever it finds.
Who should claim it, and what you'll need
The claim should come from an owner or someone authorized to act for the business, because it includes an ID check on their phone. Gather these before you start:
A government-issued ID
Access to your domain's DNS to add a TXT record
Your public business name, legal business name, and DBA if different
Business type (entity or sole proprietorship)
Physical address and legal registered address (no P.O. boxes)
Your tax or registration ID, if the form asks for it
Optional: business email and phone
How to claim your profile in five steps
The whole process runs through Business Hub and takes one sitting if your details are ready.
Search for your business in Business Hub, or create a new profile.
Choose "Through a website" and verify your domain with the TXT record.
Pick a category and add a description.
Complete the ID check and business details.
Review everything carefully. Approved profiles publish automatically, so there's no second chance to catch a typo before it goes live.
Make your description work for AI assistants
Your description is the part most worth getting right, because it's what ChatGPT reads when deciding how to describe you. OpenAI says ChatGPT still makes independent recommendations, so a profile won't buy placement. It does give the model accurate, first-party facts to work from.
Lead with what you do, for whom, and where, in plain language.
Name your specific services and industries the way buyers search for them.
Keep facts consistent with your website, since mismatches undermine trust signals.
Revisit it as Business Hub's mention and click stats come in.
Staying ahead of AI visibility
Business Hub is the latest in a fast-moving shift in how buyers find vendors, and we keep our clients at the front of it. When platforms like ChatGPT change how they surface businesses, we flag what matters, move first on the opportunities, and handle the technical setup, from DNS records to descriptions tuned for how AI assistants read and recommend.
"AI assistants are becoming the first place buyers go to shortlist vendors. A verified profile is the simplest way to make sure ChatGPT describes you accurately, in your words. The businesses that claim theirs early will set the baseline everyone else is measured against."
Joe Stoffel, Director of SEO/AEO, Marcel Digital
Not a client yet? We can help you claim your profile and build a broader AI visibility strategy around it. Get in touch.
