Developing a website is an exciting time in your business’s history, but it can also be a stressful time if the proper steps are not taking to ensure a quality product is being created. Designing and building a website takes time, responsibility, and regular check-ins from multiple team members working on different task items, so it’s important that all parties have a centralized structure that can easily be referred to during this time. It also means that teams should be meeting regularly so that responsibilities and deadlines are being accounted for.
Below, we walk through a basic, high level web development process and how it can help your team get on the same page during your website’s development or redevelopment. Let’s begin...
Defining Your Website's Goals
First, it’s important you clearly define what the website’s goal and purpose is. Without this fundamental piece, the rest of the process is flawed, because if you go into a creating a website without a clear goal, you could waste a lot time and resources in the process, ultimately frustrating your target audience and leaving money on the table.
It’s best that you meet with your team to discuss and ask yourselves the following questions:
- What is our business trying to accomplish?
- What is our business’s value to the community and user?
- What are our most important products or services?
- What does our audience need to know most?
- What does our audience know most?
- How can we better showcase these answers to these questions (and more)?
Some examples of website goals include:
- Prioritize business and product information
- Increasing brand awareness and visibility
- Create more sales opportunities
- Increase customer satisfaction
- Showcase events & company
A website is a living and breathing aspect of your business. Setting solid goals and a direction that your team, as a whole, can strive for will ensure that your brand’s story is told in a solid and consistent fashion that aligns your business goals with your audience’s goals. This stage will be especially important for mapping your Google Analytics implementation as well, so you can properly measure engagement and goal metrics to see if your site is working to achieve what it needs to!