Or have you encountered a website that looks like it hasn’t been refreshed or touched in a couple of years? First impressions are extremely important when it comes to web design, in fact, 94% of first impressions are based on web design (ConversionXL). There’s are multiple psychological elements to consider when it comes to web design, including:
And more. It’s best to take advantage of user testing when assessing your website. Get user feedback about what elements are working and what aren’t. Really pay attention to their words and what they are giving you from an information standpoint - engaging your audience and showing you’re listening is some of the best PR you can get!
Out Of Date And Irrelevant Content
Building on an out of date design, the same applies for content. Not only is content that’s irrelevant or uninformative for users frustrating in and of itself, but it can also do a lot of damage from a Search Engine Optimization standpoint. For instance, if users click through to your site from search engines and click back to the search results, search engines can see that the content was irrelevant to their search and rank you accordingly in the future.
Users love what’s called “fresh content”, new and exciting content that provides real value and does not waste their time. When you're giving your audience insightful content that’s up to date and keep them in the industry loop, it builds brand awareness and loyalty. Who wants to read or listen to a brand with content from 2012? No one, this includes your website’s visitors.
Slow Page Loading
Did you know a 1 second delay in a website’s load time results in a 7% reduction in conversion rate? And that 73% of mobile internet users say that they’ve encountered a website that was too slow to load? (both from Kissmetrics) In 2010, Google made page speed a ranking factor, meaning when ranking a website, they take into consideration how long it takes for your web page to render. The slower the load time, the lower the ranking potentially.
This is especially important for mobile usability, which Google also recently made a ranking factor. More people are browsing on mobile devices than desktop, and it’s important that you’re using a fast, responsive website design so that you’re quick load times on desktop transition well to mobile.
Bad Or Confusing Navigation
Besides the content on a page and how quickly a page loads, the most important element from a user experience standpoint could be your website’s navigation. Think of your website’s navigation or menu as a roadmap for your users. If they can’t find what they are looking for, or your navigation is disorganized or overwhelming, they’re going to leave your website and go elsewhere to find what they are looking for.
What makes a good navigation?
- A distinct design
- Simplicity in layout
- Organized and structured
- Consistent across the site
- Compact or condensed
Remember, customers and visitors are just trying to find the information they want and need quickly. If you provide too many twists and turns for them to find what they are looking for when using your navigation, it creates frustration. Remove the element of frustration and create a navigational experience that’s helpful and not hindering.
Too Many Damn Ads Or Pop-Ups
How do you feel when you encounter a website that does this?