Trying to manage your company’s social media presence on top of all the other things that need to be done can be a daunting task. No wonder so many companies stick their heads in the sand and avoid the task completely. That can be a huge mistake, as you could be missing out on tons of opportunity! Being active in social media can help you attract new business, source new employees, establish thought leadership, and keep on top of how your customers are talking about your products and services.
So how can you manage your company’s presence efficiently? Here are 9 tools I utilize to stay visible and interact with followers, customers, and influencers on a day-to-day basis.
Monitoring And Scheduling
Some tools work great for monitoring the conversations happening in the social world and for helping you to schedule posts for ideal reach and effectiveness.
Buffer is an application for browsers and mobile devices that allows you to create one post and schedule it for later, across a variety of social media platforms. You can use Buffer to post to Twitter, LinkedIn, Facebook, and Google+ from a single tool.
It is best to try to mix it up a bit and not use the same exact verbiage or images in each social network. Try to take advantage of the unique attributes the different platforms offer and play to their strengths.
For example, I personally use hashtags on Twitter and Google+, but won’t necessarily use them on LinkedIn or Facebook as they don’t carry as much weight there.
Free for Basic / Paid Subscription (Starts at $50/month)
We’ve been using the HubSpot marketing platform for a variety of marketing activities and have grown to love their social publishing and social listening tools. While these do have a cost (along with the rest of the HubSpot marketing platform), they simplify our ability to post content to the channels we are active in.
The publishing platform has handy tools that allow us to tag all links so that traffic to our site and engagement is tracked in both HubSpot as well as Google Analytics. We can see if people are clicking on posts, and if any of these visitors are spending more time on our website.
Also, by posting from within HubSpot, we can get analytics on how people are engaging with our posts - clicks, likes, favorites, retweets, and more. These social listening tools allow you to make sure you don’t miss people posting about your business and can also help to track what your competitors are up to as well.