Additionally, Clicktale also allows you to creepily view specific user recordings so you can watch exactly how users used your website. This can be a great way to identify points of confusion or to kill hours of your time watching random strangers browse your site. Either way.
They do have a free plan, but larger sites will have to upgrade to one of their premium packages to view all data. They go by pageviews, so the more pageviews you have the more you’ll have to pay. It’s just business.
Crazy Egg is the “original heatmapping technology.” They are a competitor of Clicktale and also provide heatmapping analysis of your web pages. It can be a great way to pinpoint hotspots on your website and see where your visitors are getting lost (similar to Clicktale as well.)
This tool is actually more affordable than Clicktale due to its lack of extensive features, but if you are strictly looking for heatmapping to compliment your testing, this is the tool for you.
Check out this sweet explainer video:
VISUAL WEBSITE OPTIMIZER
Visual Website Optimizer is a very powerful A/B testing (and more!) tool that offers a large suite of services for integration in to your testing.
VWO offers almost everything you need under one application:
- A/B testing
- Multivariate testing
- Split URL testing
- Usability testing
- Easy to use landing page editor
- Generous reporting
While you could probably get most of this information by using a less expensive heatmapping tool in conjunction with a free service like Google Content Experiments, their focus on education and teaching customers about testing is a great way to get in-depth soup to nuts website testing going immediately.
Here’s another sweet explainer video for you:
There are numerous tools out there that can help you optimize the usability and conversion rate of your website. It's important, however, to research all of the tools (and more) above to see what they offer and what your team needs. Pricing for these tools can be expensive and sometimes they require a bit more technical and analytic know how than meets the eye. If you ever have questions or aren't sure where to start, feel free to contact us - we'd be happy to walk you through it!