How is your Google Analytics installation? Are you seeing self-referral traffic? Are you experiencing oddities in your data? Our Google Analytics audit will help identify issues that arise in the two core areas of GA: The technical installation, and the interface customization.
Analytics is most powerful when the data makes sense for your business. Do you have the best practices in place? Have you created ways to translate what analytics takes in to report up? Do you have dashboards or goal funnels? Our team will run through your interface, looking for ways to make analytics more friendly for your business users.
The end result of every audit is a comprehensive analysis of your Google Analytics instance. We deliver all the necessary updates that will need to be made in a clear, easy-to-follow guide so you know exactly what we'll be changing!
We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.
It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.
Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.