Google Analytics Audit

Google Analytics Audit

How is your Google Analytics installation? Are you seeing self-referral traffic? Are you experiencing oddities in your data? Our Google Analytics audit will help identify issues that arise in the two core areas of GA: The technical installation, and the interface customization.

 

Technical Installation

There are a number of onsite issues that can break your analytics tracking experience. Our audit looks for these holes and provides recommendations to plug them. We can plug in directly with your development team, or make any and all changes on our own. We can identify issues across Google Tag Manager installations or javascript placement on the site.

 

Interface Customization

Analytics is most powerful when the data makes sense for your business. Do you have the best practices in place? Have you created ways to translate what analytics takes in to report up? Do you have dashboards or goal funnels? Our team will run through your interface, looking for ways to make analytics more friendly for your business users.

 

Your Audit Deliverable

The end result of every audit is a comprehensive analysis of your Google Analytics instance. We deliver all the necessary updates that will need to be made in a clear, easy-to-follow guide so you know exactly what we'll be changing!

 

If you like what you see, let's work together.

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What Our Customers Think

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

- Matthew R. Tullai, Frank Lynn & Associates, Inc.

Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.

- Sarna B. Lee, Gold Dust Partners

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.

- Matt Rudnick, Residential Loan Centers of America

“Marcel Digital has been a trusted partner of ours for many years.  We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success.  I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”

- Ken Quandt, Rush University Medical Center