All of our Google Analytics consultants are members of the Google Analytics Certified Individuals, and our company is one of a handful Illinois based Google Analytics Partners.
The scope of a Google Analytics consultation is very much customized. Project based consulting involves the implementation and analysis of data in order to make sure you’re able to track performance for whatever your new project entails. Whether we need to fit in at a project management, or execution level, we’re able to assist with any application or website installation/analysis.
Consulting for data analysis or customization of the Google Analytics interface is an ongoing assignment. Our expert Analytics Certified team members will help customize and interpret your instance of Google Analytics to ensure it makes sense for your business model. Our team can help create special reporting views, custom reports, advanced filters, advanced segments, or just help interpret the behavior of users on your site.
Getting the right setup for your analytics installation is crucial for being able to interpret web behavior accurately. Our team can work closely with your development process to create a comprehensive installation of Google Analytics on your site.
We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.
Over the past several months, your work has more than doubled our overall website traffic. The people who come to our site stay longer and view more pages than ever before. Your company has also become a steady lead generation source, producing hundreds of qualified leads each month.
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.
Your honest and open approach to SEO was refreshing, and I cannot tell you how much I appreciate your direct communication regarding realistic SEO expectations. Your team worked with us to fulfill our goals and needs, while leaving the integrity of the site and our vision intact.
Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!