Off-site SEO

Off-site SEO

With Offsite SEO, the goal is to increase your visibility utilizing two core methods:

  1. Protect your backlink profile from spam.
  2. Create new links naturally through distribution of content, outreach, and social engagement.


Link Maintenance

Because your site is acquiring new links all the time, it’s important to monitor and scrub your list. With our proprietary software, we are able to identify risky links so we can work on getting them removed. One of the hardest parts of link removals is contacting each website individually and monitoring to ensure the link has been removed. We’ll take care of all the communication with webmasters to ensure you get a clean link profile without all the hassle.


Link Acquisition

Links are still one of the most important facets of Google’s algorithm. As such, you still need to acquire links in order to have an authoritative site. Our link acquisition strategy is all about creating organic opportunities through outreach, distribution, and social interaction. 

We’ll teach you the best ways to engage on your social channel and find the best locations to send your content. We’re not paying for links and we’re not making agreements with other sites. We’re creating natural ways to grow your link profile using best practices.


Penalty Removal

Already have a penalty? Trust us, it’s not the end of the world. We’ve got a wealth of experience helping companies get penalties removed from their site. Our goal is to get your site to adhere to Google’s guidelines, so we’ll take care of all the steps in order clean up a penalty.

Get a taste for our experience by reading our blog on How to Remove a Google Penalty, then contact us to have your site penalty removed.


If you like what you see, let's work together.

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What Our Customers Think

We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.

- Nick Altmann, Kapow

When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.

- Gary Leffler, Broadway In Chicago

“Marcel Digital has been a trusted partner of ours for many years.  We are always in close communication and they are consistently helping us get the most out of our online campaigns. When we are not talking strategy, they are bringing us new ideas to help take us to the next level of success.  I always look forward to speaking with them and couldn’t be happier with the relationship we have developed.”

- Ken Quandt, Rush University Medical Center

While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.

- Matthew R. Tullai, Frank Lynn & Associates, Inc.

It is a pleasure to work with your staff. They have been responsive and courteous from day one. They listened to what Doral wanted to accomplish and took the time to build a customized campaign. The results are obvious.

- Peg O'Shea, Doral Michigan Avenue