After running hundreds of tests for both clients and ourselves over the years, we have developed a proven Conversion Rate Optimization framework that focuses and prioritizes testing opportunities on consistently raise your conversion rate, resulting in continuous growth. Our Conversion Rate Optimization process is a long term marketing strategy that helps you stay at the front of your target audience's mind and miles ahead of your competition.
No one knows your business better than you do and we want to learn more about it! In the phase of the Conversion Rate Optimization campaign, our in-house experts gather data and feedback from your team about what goals and actions are the most important to growing your business. We make you a part of the Conversion Rate Optimization process to help us better understand what “success” looks like to your team and how we can integrate into your business process to help you make that vision come to life.
After we learn about your business and your goals, we begin collecting data to get a better understanding of how visitors are navigating and using your website. With our specialized toolset of data and analytic sources, we find funnel obstacles on your website where users are having issues, exiting, or failing to complete a conversion.
Through this research and insight we get a more holistic picture of the users on your website:
This data allows us to go beyond the demographics of your audience, and dive further into the psychographics of their browsing expectations and your website experience.
After our experts collect and analyze the data from their research, they begin to create a number of hypotheses and test ideas for the areas of the website that were analyzed. We then begin to prioritize what tests will have the biggest potential impact on your website’s conversion rate. To do so, we analyze the following:
From there, after the tests are vetted and chosen, we will create a design for the test we are wishing to implement and will then begin to prepare testing it against the current live version of your website using our state of the art tools and software.
Now, the fun begins. After picking the tests that will have the most direct impact on your business goals, we implement our experiment against the control (your current website), splitting traffic to each version to track performance. From there, we measure which version results in more conversions or improved key metrics.
With our CRO testing, we wait until statistical significance and that our sample size is big enough. We then make sure that each test we run runs til completion and has a confidence rate of at least 95%.
Once the test has been completed, not only will the Conversion Rate Optimization experts at Marcel Digital report to your team about the results, but we will also let you know of new tests found during the test. Even while we are testing, we are still analyzing data to ensure no opportunity gets left behind.
After Marcel Digital reports it's findings, we will then work with your team to discuss next tests that can potentially be ran on your website and what next steps will lead you to your next CRO success! This is important to note because CRO is not a one time test or process. It's a piece of the long term digital marketing strategy that allows you to test multiple portions of your website, ensuring that all parts are working to increase conversions. There are many things to test and many opportunities to take advantage of - don't be left behind!
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We used Marcel to help audit and improve our Google Analytics setup. They presented and executed a solid plan for making sure we were accurately tracking the metrics that were most important to our business. Everyone I worked with was very smart, accommodating, and easy to work with. Marcel Digital should be on (and probably at the very top) of any shortlist of agencies you're considering for this type of work.
While I could dwell on your team's flawless tactical execution and effective management of our online advertising budget, we were most impressed with Marcel's ability to frame our unique needs in the context of an overarching communications strategy. This focus, coupled with your responsiveness, regular process updates, and eye on future developments, has made Marcel an integral part of our firm's overall online strategy.
When we were faced with the task of quickly stepping up the effectiveness of our internet marketing, Marcel Digital was able to guide us through a strategic plan that has allowed us to take significant steps towards our goals without a large outlay of time and resources.
Marcel Digital has produced infinitely more subscribers for us than radio, magazines, and newspapers. I wish I would have known, because I would have taken every penny from those budgets and reallocated to you. Marcel Digital is doing an amazing job!