Seattle Sutton wanted to create an easy to use website experience for their customers.
Implement an easy to use content management system
Restructure website architecture for easier navigation
Enhance informational pages to showcase meals and benefits
Streamline the customer purchasing process and flow
Execute enhanced eCommerce Google Analytics implementation
Utilized user testing to guide our design and development process
Utilized Conversion Rate Optimization to test hypothesis and design
Redesigned front-end layout with the user in mind
Redesigned back-end functionality with distributors in mind
Redeveloped and repurposed content with user and search engines in mind
83% in organic search traffic
19% in overall traffic
11% in time on site
Increase in organic search traffic
Increase in overall traffic
A leader in the weight loss industry for over 30 years, Seattle Sutton's Healthy Eating wanted an updated website that would better showcase their meals and home-delivered meal plans. The old website presented issues with usability and did not have an intuitive buying process for the user. As a company heavily reliant on their website for customer and distributor orders, this became a top priority for their business, and one that required meticulous planning and strategy.
“Marcel Digital is a wonderful partner in web development, as well as SEO, CRO, analytics and paid search. Through our newly developed site we were able to increase our overall web traffic by 19% and increase organic traffic by 83%. We appreciate their high level of professionalism, great communication skills and dedication to go above and beyond with our account. Marcel is an extension of our team that we have truly come to rely upon.”
- April Stevens, Director of Communications (Seattle Sutton’s Healthy Eating)
Our mission was to completely redesign the website with the customer in mind to give them a better user experience and more powerful decision-making information. We also developed a revamped administrative interface to give distributors more control over day-to-day operations and improve efficiency in order deliveries to customers.