Insurance Auto Auctions (IAAI)

Insurance Auto Auctions (IAAI)

Date: 12/02/2014

Client: Insurance Auto Auctions (IAAI)


increase in mobile site traffic
increase in mobile site conversions
Mission & Goals

IAAI wanted to create a mobile site for vehicle sellers. With approximately 20 percent of its AdWords advertising budget devoted to mobile, the IAAI team wanted to place a stronger emphasis on mobile conversions.

Action Plan
  • Create a user experience with content and tools prioritized for the mobile visitor
  • Paid search advertising
  • Automatic redirect from web to mobile site for mobile devices
  • Tested and refined AdWords mobile-targeted campaigns
  • Continued optimizations to AdWords campaigns and site features tailored to mobile traffic
  • Paid Search

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