Custom Labels Manufacturer Paid Search Case Study

Custom Labels Manufacturer

Date: 06/16/2015

Client: Custom Labels Manufacturer

increase in conversion value
increase in ROI
current CPA
Mission & Goals

The client was looking to increase return on ad spend (ROAS) within Paid advertising. Marcel Digital's mission was to improve conversion value, return on ad spend without altering budget and reduce CPA from $184 to under $100.

Action Plan
  • Create higher volume transactions on the site
  • Focus targeting on highest performing pathways
  • Duplicate successful marketing efforts
  • More hands-on optimizations to account
  • Website relaunch with clear paths to increase number of sales and cost per order
  • Reallocated display dollars to paid search
  • Maximized return on highest performing campaigns
  • Duplicated Google AdWords efforts on Bing Ads platform
  • More frequent updates to ad copy and keyword list
  • Paid Search

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