Consumer Goods Retailer Paid Search Case Study

Consumer Goods Retailer

Date: 08/11/2015

Client: Consumer Goods Retailer

47%
decrease in cost per acquisition
30
additional units per month sold
$72
current CPA
Mission & Goals

The client was looking to reduce cost per conversion (CPA) derived from Paid advertising. Marcel Digital's mission was to reduce current CPA from $175.00 to less than $80.00 and increase conversions without altering budget.

Action Plan
  • Utilize all products within Google AdWords
  • Expand demographic targeting
  • Focus targeting on highest performing sources
  • Better user experience
  • Identify best selling products
Tactics
  • Paid Search

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