Dan is an experienced analytics expert with many years of analytics expertise, consulting, and successful implementations under his belt. He has a number of certifications in Google Analytics (GA4), Google Tag Manager, and Google Looker Studio, training both clients and Marcel team members on the latest measurement and data strategies. Dan has a background in digital marketing, giving him the ability to structure analytics accounts more holistically and to provide more meaningful, decision-making reporting.
Dan has led many projects ranging from simple Google Analytics installations to comprehensive implementations and integrations. His solutions are rooted in measuring the success of marketing channels to business goals and to understanding digital channel attribution.
Born and bred in Chicago, he comes from a large family with 7 other siblings. Dan is a father to a set of twins and husband to his amazing wife, Jessica. He loves traveling, cooking, sports, and spending spare time with friends and family.
If statistics are boring, you've got the wrong numbers.
Edward Tufte
Favorite Vacation Spot
Railay Beach, Thailand
Favorite Beverage
Any IPA
Favorite TV Show
Game of Thrones
Favorite Challenge Food
Chicago-style Hot Dogs
Hidden Talent
I make a mean Memphis-style BBQ sauce
Weird Fact
I started a Wakeboarding school
Fun Fact
I have two brothers adopted from Mongolia and a sister from China
Something You Hate
Rain
Favorite Pastime
Wakeboarding & Snowboarding
Favorite Restaurant
Crisp
Favorite Song To Dance To
None, you won't catch me dancing
First Concert
Dave Matthews Band
Favorite Nicholas Cage Movie
Con Air
Most Famous Celebrity Met
George Clooney
First Job
Boat Marina
What You Wanted to Be When You Grew Up
Professional Wakeboarder