Digital Marketing & Web Development Insights

Changing Lives With Chicago Lights

Wednesday July 19, 2017
2017-07-19) Since 2007, Marcel Digital has been a proud partner of Chicago Lights, an organization brought to life by members of Fourth Presbyterian Church on North Michigan Avenue back in 1964.

5 Reasons to Hire an SEO Professional

Friday July 14, 2017
2017-07-14) There’s a misconception in the marketing world that Search Engine Optimization is something 95% of us can do by simply reading a few articles or books. Truthfully, SEO is better suited for professionals with years of expertise and experience. Here are the reasons why...

8 Ways To Create Content That Converts

Friday July 7, 2017
2017-07-07) Let’s face it - content creation has gotten out of hand. As I pointed out in my article, What Is Content Noise?, content is created at an alarming rate, but there are steps we can all take as content marketers to provide a more valuable experience for our users, resulting in higher engagement rates and, ultimately, conversions.

What Makes a Great Landing Page

Thursday June 29, 2017
2017-06-29) Landing pages are usually the first (and sometimes only) page a user will see after clicking from a marketing campaign. The campaign could be something like paid search, PPC ads, a display banner, or

Umbraco Codegarden 2017 - A Recap

Thursday June 22, 2017
2017-06-22) After a quick layover, four movies, an adventure in Danish train ticket buying and riding, and a short walk to an airbnb on a street we cannot pronounce (thank you Google Maps), we made it for our

What Makes a High Quality Backlink?

Wednesday June 21, 2017
2017-06-21) One of the questions our digital marketing experts get most is "What makes a high quality backlink?" While not always obviously, there are questions your can ask yourself to quickly assess...

How to Set Up & Use Content Groupings

Thursday June 15, 2017
2017-06-15) Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel. For instance, a product page's success will be measured by a different set of metrics than those of more static or blog pages. Let's dig deeper.

5 Ways to Increase Your Website's Conversion Rate Right Now

Tuesday June 6, 2017
2017-06-06) In the world of conversion rate optimization, tactics are a dime a dozen.Because while some tactics may offer small opportunities for increases, for most businesses, it takes more than a testimonial

How To Choose a Content Management System

Thursday June 1, 2017
2017-06-01) Choosing a content management system (CMS) can be quite overwhelming. A lot of businesses and brands are blinded by the bells & whistles of CMS’ and often forget one simple aspect in their choosing...

6 Optimizations in Google Analytics You May Not Be Leveraging

Thursday May 25, 2017
2017-05-25) Many digital marketers on both the agency and brand sides know their way around their Google Analytics implementations. Answering questions like "How many organic conversions you received in the past month"? and "What are your top trafficked pages?" are great questions the Google Analytics’ UI can help you answer.