Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel. For instance, a product page's success will be measured by a different set of metrics than those of more static or blog pages. Let's dig deeper.
In the world of conversion rate optimization, tactics are a dime a dozen.Because while some tactics may offer small opportunities for increases, for most businesses, it takes more than a testimonial
Choosing a content management system (CMS) can be quite overwhelming. A lot of businesses and brands are blinded by the bells & whistles of CMS’ and often forget one simple aspect in their choosing...
Many digital marketers on both the agency and brand sides know their way around their Google Analytics implementations. Answering questions like "How many organic conversions you received in the past month"? and "What are your top trafficked pages?" are great questions the Google Analytics’ UI can help you answer.
The foundational core to any well structured digital marketing strategy is a brand’s website. It’s where you drive traffic so users can learn more about your business, your products and services, but how do you keep them on your website?
It’s been a great start for Marcel Digital from the Search Engine Optimization side of things. Our clients saw an average traffic increase of 25% to key focus pages, resulting in over 200,000 more sessions in Q1 2017 over Q1 2016.
A great website design starts with a deep understanding of your target audience and what they expect from their web experience. What may be a good web design to you and your team could be the exact opposite for your audience...
Beyond finding out what tests to run first, it’s important that you get more insights as to where the actual pain points are for your customers. Always remember that while there may be ideas or
When it comes to the ever changing digital marketing landscape, Search Engine Optimization is still, while often underutilized, an extremely powerful marketing tool. This is especially true in the healthcare and medical industry.
One of the greatest gifts you can give to your website and business is Conversion Rate Optimization, otherwise known as CRO. Conversion Rate Optimization, when implemented correctly and having a clear