As marketers, we're always looking for new and exciting ways to introduce our brands and products to prospects in hopes that that experience will end with a purchase or conversion. However, as we all know very well, acquiring new customers or leads isn't as simple as it sounds...
Having a solid Search Engine Optimization (SEO) strategy for any business website is imperative, but it's especially important for brands in the always competitive and fast paced startup mindset. In this post, we discuss SEO tips for startups.
A dinner I recently had with a marketing manager friend of mine about the transparency of SEO reporting got me thinking about the best ways for marketers to quickly answer the question, "Is our SEO strategy working?"
Google has recently launched Analytics Intelligence which carries with it a suite of powerful tools, including the ability to ask Google questions and also for Google to notify you of abnormalities that are impacting your website's performance. Learn more here!
I am always amazed when a business or brand doesn't respond to reviews left by users. One of my first thoughts is usually "What an amazing opportunity missed...", but more often than that it's "How
There’s a common misconception about SEO for those unfamiliar with the service and how it works. Usually, when one says or hears the letters “S-E-O” they think, “Oh, you get people to rank number 1 on Google". That's not necessarily true...
When it's time to choose a CMS for your new website or website migration, it's best to seek control, stability, and versatility with your CMS platform. Here's why Umbraco is the CMS of choice for Marcel Digital and our web development projects.
In the B2B world, the average buyer is taking a much more pro-active and individualized approach. They turn to search engines, social media, and colleagues to make their purchasing decisions. However,