Digital Marketing & Web Development Insights

How To Choose a Content Management System

Thursday June 1, 2017
2017-06-01) Choosing a content management system (CMS) can be quite overwhelming. A lot of businesses and brands are blinded by the bells & whistles of CMS’ and often forget one simple aspect in their choosing...

6 Optimizations in Google Analytics You May Not Be Leveraging

Thursday May 25, 2017
2017-05-25) Many digital marketers on both the agency and brand sides know their way around their Google Analytics implementations. Answering questions like "How many organic conversions you received in the past month"? and "What are your top trafficked pages?" are great questions the Google Analytics’ UI can help you answer.

9 Reasons Users Leave a Website

Tuesday May 23, 2017
2017-05-23) The foundational core to any well structured digital marketing strategy is a brand’s website. It’s where you drive traffic so users can learn more about your business, your products and services, but how do you keep them on your website?

We Know SEO, Here's Our 2017 Q1 Average Results

Friday May 12, 2017
2017-05-12) It’s been a great start for Marcel Digital from the Search Engine Optimization side of things. Our clients saw an average traffic increase of 25% to key focus pages, resulting in over 200,000 more sessions in Q1 2017 over Q1 2016.

What Makes a Great Website Design?

Wednesday May 3, 2017
2017-05-03) A great website design starts with a deep understanding of your target audience and what they expect from their web experience. What may be a good web design to you and your team could be the exact opposite for your audience...

How to Find Customer Pain Points on Your Website

Thursday March 9, 2017
2017-03-09) Beyond finding out what tests to run first, it’s important that you get more insights as to where the actual pain points are for your customers. Always remember that while there may be ideas or

5 Tips for Healthcare & Medical SEO

Thursday March 2, 2017
2017-03-02) When it comes to the ever changing digital marketing landscape, Search Engine Optimization is still, while often underutilized, an extremely powerful marketing tool. This is especially true in the healthcare and medical industry.

3 Common Conversion Optimization Mistakes

Wednesday February 15, 2017
2017-02-15) One of the greatest gifts you can give to your website and business is Conversion Rate Optimization, otherwise known as CRO. Conversion Rate Optimization, when implemented correctly and having a clear

7 Signs You Need a New Website

Thursday January 26, 2017
2017-01-26) Telling a client or business they need a new website is a lot like telling a parent their child is ugly. It’s an extension of them, they’re attached, and they have absolutely every right to be. But, looking at your website with a good and honest eye could do real wonders for your brand...

A Quick, Easy Web Development Process

Wednesday January 18, 2017
2017-01-18) Developing a website is an exciting time in your business’s history, but it can also be a stressful time if the proper steps are not taking to ensure a quality product is being created.