Like many industries, online marketing has its own lingo and jargon that can sound like a foreign language to those not familiar with the field. These acronyms are meant to speed up and streamline the communication of thoughts and ideas related to internet marketing, but what’s the point in using them if the person you’re talking with doesn’t understand them or vice versa?
We had everything before us, we had nothing before us, we were all going direct to the top of SERPs, we were all going direct the other way. We can all remember the days of keyword insights.
I remember the day vividly. September 23, 2013, our friends over at Search Engine Watch posted a blog post that made me gulp. That post headline read Goodbye, Keyword Data: Google Moves Entirely to Secure Search.
As digital marketing strategists and consultants, I believe there needs to be a fundamental change in the way we are helping clients reach their goals. As digital business partners we have a vested interest in seeing our clients succeed, end of story.
How do you create a marketing strategy? How do you empower your team to create a successful strategy? Learn how to build and maintain a successful marketing strategy using clarifying questions.
Sometimes discovering what your real goal is more difficult than you might imagine. Follow these simple steps to walk through what you are trying to accomplish, guiding you to a strategy better suited to meet these goals.