There has been conversations the last couple weeks around forums and industry sites about various fluctuations in traffic, both good and bad, and the writings on the walls of an upcoming update.
Like many industries, online marketing has its own lingo and jargon that can sound like a foreign language to those not familiar with the field. These acronyms are meant to speed up and streamline the communication of thoughts and ideas related to internet marketing, but what’s the point in using them if the person you’re talking with doesn’t understand them or vice versa?
We had everything before us, we had nothing before us, we were all going direct to the top of SERPs, we were all going direct the other way. We can all remember the days of keyword insights.
I remember the day vividly. September 23, 2013, our friends over at Search Engine Watch posted a blog post that made me gulp. That post headline read Goodbye, Keyword Data: Google Moves Entirely to Secure Search.
As digital marketing strategists and consultants, I believe there needs to be a fundamental change in the way we are helping clients reach their goals. As digital business partners we have a vested interest in seeing our clients succeed, end of story.