Digital Marketing & Web Development Insights

Articles You Should Read: Week of 1/26

Wednesday January 28, 2015
2015-01-28) Whether it's about the industry, the future of technology, or something we generally think is awesome, here are a few articles that you should read this week straight from our camp to yours.

Welcome to The Cage

Friday January 23, 2015
2015-01-23) At Marcel Digital, we like to name our meeting spaces. But when you work somewhere as cool as here, you can't just name them things like the "blue room" or the "room with carpet". That would be both boring and inefficient.

Matching the 4 Tiers of Google Analytics Data with Your Marketing

Tuesday January 20, 2015
2015-01-20) As web analysts, we spend much of our time explaining how data gets matched up from your website, and what that means for you. One thing I often find is the disconnect between the layers of Google Analytics and the information you can use to improve your web experience. Over the course of this blog post, I’m going to help build the connections detailing how you can match your GA data to how you market to your core audiences.

Playlist: Songs to Annoy Your Coworkers With

Friday January 16, 2015
2015-01-16) If you're like me, you love to (gently) annoy your coworkers. Fridays are really the best for a friendly jab, but we always like to keep things light around the office. Check out this annoying playlist to really get things going.

9 Things You Must Test Before Launching your Website

Tuesday January 13, 2015
2015-01-13) There are many stages involved in launching a new website or revising an existing site. Once the website is fully developed, testing is often ignored and overlooked.

Penguin 3.0 Continues to Rollout

Wednesday December 3, 2014
2014-12-03) There was quite a bit of chatter over Thanksgiving weekend regarding Penguin 3.0 and it’s continued wrath; we saw reports from our friends at Search Engine Journal and also Search Engine Land about traffic fluctuations and rankings going up and down.

How to Balance Your Onsite and Offsite SEO

Tuesday December 2, 2014
2014-12-02) Matt Cutts, the man tasked by Google to send spammy, low-quality sites to the bottom of its search rankings, recently used his platform at SMX West to emphasize that future Panda updates will roll-out in a less frequent, less dramatic fashion.

Top 3 Ways to Study for the AdWords Exam

Tuesday November 25, 2014
2014-11-25) If you are brand new to the AdWords exam or if you are looking to get re-certified, you’ll want to start preparing for the AdWords exam with the right tools. Check out the top 3 ways to get studying for your exam today!

Google Benchmarking: All You Need to Know

Thursday November 20, 2014
2014-11-20) Learn all about the ins and outs of Google Benchmarking as a way to measure your performance against sites within a similar vertical, in the same location, of a similar size. This brand new feature is now available in Google Analytics.

What to Consider When Building a New Keyword List: A Beginner’s Guide

Tuesday November 11, 2014
2014-11-11) If you’ve been tasked with creating a keyword list from scratch, you might be scratching your head as to where to start. Developing a quality keyword list with little information can sometimes prove to be difficult.