Websites have many different pages and pieces of content that serve different purposes for your sales or lead funnel. For instance, a product page's success will be measured by a different set of metrics than that of your blog posts and your hospital's appointment request page will be measured differently that your conditions or procedures pages. Luckily, grouping pages together that are measured by the same metrics can make your reporting more efficient and streamlined to help you see what pages or sections of your website are performing best, and which are lacking.
But how do you do it?
What Are Content Groupings?
Content groupings are frequently an unused feature of Google Analytics that help segment various pages of your site to allow you to drill down into them individually. For an eCommerce site, this could be the categories of products you sell (ex. Men vs. Women). For a hospital or university, you could break down your website by departments (ex. Oncology vs. Bariatrics).
Content groupings allow you to leverage them as primary dimensions in various content reports. Quickly find which sections of your website are performing the best and drill down into the individual URLs for deeper granularity in your analysis.
This does come with limitations. With the free version of Google Analytics, you are allowed to create up to five content groupings. Within each of those groupings, there’s no limit to a number of sub-category groupings you can create.
How to Setup Content Groupings
There are three different ways you can set-up content groupings (can also be used in tandem with each other):
- Tracking Code: This approach requires you to modify the tracking code on each page you want to group. This is likely the most tedious way and I suggest using one of the following approaches.
- Extraction: Setting up content groupings allows you to identify pages by either the title or the URL.
- Rule definitions: You can use the rules editor to identify different pages of content you want to be grouped together.
Setting Up Content Groupings In Google Analytics
Once you’ve determined the best way to tag your pages, here are the steps to set up within Google Analytics:
- From within Google Analytics, go to your admin page and select “Content Groupings” under the View column