Digital Marketing & Web Development Insights

SEO is a Long Term Investment - Here's Why

Monday September 23, 2019
2019-09-23) For each search query, over 75 percent of people only scan the first page of results — and never move onto the second and beyond. Only companies featured on the first page get the impressions and

Signs Your Digital Marketing Strategy is Missing the Mark

Tuesday September 17, 2019
2019-09-17) As you work on promoting your brand in the digital space, your efforts may not always bring the results you’re looking for. In order to adjust your strategy, you have to identify where you’re missing

5 Ways to Drive More Conversions From Your Homepage

Tuesday September 10, 2019
2019-09-10) Digital marketing can get pretty complicated. We're here to cut through the noise and keep it simple. When it comes to optimizing your homepage, you could jump through any number of strategic hoops to

What is Marketing Attribution & What Model is Right for Me?

Tuesday September 3, 2019
2019-09-03) The best model for a business to use is based on factors such as the length of the sales cycle and the size of the purchase. But what is attribution modeling?

How to Set Up the Perfect Paid Landing Page

Monday August 26, 2019
2019-08-26) Your company's landing page is one of the most important -- if not THE most important -- element on its website. If your landing page isn't serving your company's goals, chances are that visitors

How to Design a Lead Focused Website

Tuesday August 20, 2019
2019-08-20) You have an awesome business, and you want everybody to know about it, right? That's a given. What's not always a given is how you drive traffic to your business. You might think that's where

The Basics of Amazon Advertising & Marketing Services

Monday August 19, 2019
2019-08-19) Launching in 2012, AMS (Amazon Marketing Services) journeyed through a number of iterations before arriving at its current sophisticated state. AMS seeks to fill the needs of both sellers and vendors.

How to Do Website Testing with Umbraco CMS

Wednesday July 31, 2019
2019-07-31) Website Testing is a Snap with Umbraco CMSOur goal as marketers and website owners is simple – we want to drive more engagement and conversions on our website by continually aligning our visitor’s

The 3 Pillars of SEO

Tuesday July 30, 2019
2019-07-30) Search Engine Optimization – better known as SEO – is an increasingly complex and fast-paced field that possesses particular importance in today’s digital world.For any type of organization, Search

Why Your Umbraco Backend Isn't Sexy

Tuesday July 16, 2019
2019-07-16) The back-end applications for your website consists of your site data and operating syntax. And you are definitely right—that doesn’t sound sexy. However, when it comes down to bare bones, the