There’s a common misconception about SEO for those unfamiliar with the service and how it works. Usually, when one says or hears the letters “S-E-O” they think, “Oh, you get people to rank number 1 on Google". That's not necessarily true...
When it's time to choose a CMS for your new website or website migration, it's best to seek control, stability, and versatility with your CMS platform. Here's why Umbraco is the CMS of choice for Marcel Digital and our web development projects.
In the B2B world, the average buyer is taking a much more pro-active and individualized approach. They turn to search engines, social media, and colleagues to make their purchasing decisions. However,
There’s a misconception in the marketing world that Search Engine Optimization is something 95% of us can do by simply reading a few articles or books. Truthfully, SEO is better suited for professionals with years of expertise and experience. Here are the reasons why...
Let’s face it - content creation has gotten out of hand. As I pointed out in my article, What Is Content Noise?, content is created at an alarming rate, but there are steps we can all take as content marketers to provide a more valuable experience for our users, resulting in higher engagement rates and, ultimately, conversions.
Landing pages are usually the first (and sometimes only) page a user will see after clicking from a marketing campaign. The campaign could be something like paid search, PPC ads, a display banner, or