Google start it's own ride-sharing service, adapting to the latest mobile update, the importance of site speed, and changes to Google's display targeting are all on the list for this weeks article wrap-up.

Google Plans On Launching Its Own Ride Sharing Service

While ride-sharing program Uber announced a possible future of self-driving cars this week, sources close to the project are claiming Google is getting ready to roll-out its own ride-sharing program (with self-driving cars.) Since Google has stock in Uber, this is obviously an awkward move for the search engine giant, but I'm sure they'll get over it.

View the full article.

Ranking In Mobile Search: An In-Depth Guide

People are constantly searching on-the-go. Whether it is for products, reviews, information, directions, or media, searchers demand the flexibility to search from a mobile device. Google knows this as well and has adjusted its algorithm to reward websites with intelligent mobile experiences. However, mobile generally gets overlooked as a secondary feature to a website (and sometimes doesn't get reviewed at all.) This in-depth guide will give you the information you need to consider for your website following Google's mobile update. 

View the full article.

Site Speed Is Still No Good

When we think of website issues, we generally think about the big ones first. Broken pages, missing links, programming errors - all should be addressed immediately to ensure your website is running smoothly and not confusing your customers.

However, one often overlooked issue is that of site speed. Site speed has the ability to increase your bounce rate (users don't want to stick around) and your rankings (Google doesn't like slow sites it turns out.) Additionally, a slow website can have seriously negative effects on your paid search campaigns. If you re running paid search, a slow website can result in lower quality scores, Ad Rank, and eventually, you're advertising costs.

View the full article.