Theron has been in the digital marketing space since moving from sunny Miami to Chicago in 2010, starting first on the account side then quickly transitioning into the project management side. As a systems-oriented operations professional, his experience and focus is on translating strategy into tactics, articulating the big picture, and organizing teams to get things done. He has a deep appreciation for meaningful, well-designed and well-communicated insights, and always enjoys an opportunity to play in Excel and databases.