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Michael Krason

Paid Search Lead

Michael Krason - Director of Paid Media, Marcel Digital

Michael is a seasoned paid search specialist with years of experience and successful paid search campaigns under his belt. He is a data-driven expert that incorporates search engine best practices, cutting-edge optimization techniques, and the latest in tools and tactics to drive results. 

He has built and optimized campaigns for companies in many different industries including healthcare, finance, eCommerce, telecommunications, and technology. Michael also has a background in client communication, account management, and reporting, so he is able to translate the intricacies of paid search strategy to the "so what" of results. 

Michael provides an approachable methodology to paid search that is rooted in expertise and delivered with a smile. 

When not optimizing paid media campaigns, Michael enjoys going to concerts, slappin' the bass guitar, and rooting for the White Sox.

Favorite Vacation Spot
Las Vegas
Favorite Beverage
Favorite TV Show
Impractical Jokers
Eating Challenge Food
Pizza Rolls
Hidden Talent
I can still 360 flip on a skateboard
Weird Fact
A tomatillo is related to the gooseberry and not a tomato.
Fun Fact
I played bass and sang in a pop punk band for 4 years!
Something You Hate
When people wear backpacks on a packed CTA train.
Favorite Pastime
Listening to music or hanging with friends!
Favorite Restaurant
Tony's Burrito Mex
Favorite Michael McDonald Song
You Belong To Me
First Concert
The Alkaline Trio
Favorite Nicholas Cage Movie
Face Off
Most Famous Celebrity Met
Rockie Fresh (Rapper)