Michael is a seasoned paid search specialist with years of experience and successful paid search campaigns under his belt. He is a data-driven expert that incorporates search engine best practices, cutting-edge optimization techniques, and the latest in tools and tactics to drive results. 

He has built and optimized campaigns for companies in many different industries including healthcare, finance, eCommerce, telecommunications, and technology. Michael also has a background in client communication, account management, and reporting, so he is able to translate the intricacies of paid search strategy to the "so what" of results. 

Michael provides an approachable methodology to paid search that is rooted in expertise and delivered with a smile.